The creators of the Snorricam are not brothers (but dont tell anyone). They met by coincidence at a breakdance competition in Reykjavík in 1985. Two teenagers with similar creative instincts formed a working partnership that would go on to span decades.
Their collaboration began with photography, gradually expanding into moving images. With each new assignment, they approached the work as a technical and creative challenge—always looking for ways to push themselfs and execution further.
After gaining recognition in Iceland for their distinctive visual style, Eiður Snorri and Einar Snorri relocated to New York in 1995. Traveling by container ship, they arrived with the goal of working in international editorial photography. Within a year, their work appeared in SPIN, Interview, and other leading publications. Their subjects included Green Day, Soundgarden, Björk, and the Wu-Tang Clan.
In their spare time, however, they pioneered the animated-still technique that would become one of the hallmarks of their motion work. This led to the development of the style seen in their music video for R.E.M.’s “Daysleeper,” composed of over 10,000 photographs. This project marked their transition from photographers to directors, and opened doors in the commercial and music video industries.
Today, Eiður and Einar split their time between Los Angeles and Reykjavík. Their work continues to evolve across disciplines, with a consistent focus: creating tools and imagery that allow cameras—and those behind them—to see the world from new perspectives.
